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Monday
Apr172017

NFAIS Lunch & Learn: Mobile Discovery and Mobile Use of Scholarly Content

Consumer search-engine usage is now heavily mobile-based. Yet scholarly search engines report an order of magnitude lower proportions of mobile usage.  Why is this?  We all like to think we know the answer: "Who wants to read a scholarly article or book on a phone?!?".  

But there are other reasons, and other use cases to be supported, so that version-of-record scholarly content can be incorporated into tasks wherever the user is. For example, "mobile" isn't just about mobile phones when you are a scholar-mobile means that you do some of your research on campus, some at home, and some on the road and in the field; but your "mobile" device might well be your laptop!

We know from interviews with researchers that a pain point is gaining access to subscribed resources when they are off the campus network - some have suggested that Sci-Hub is easier to use than the campus proxy server (which is ironic, at the least)! 

In this Lunch and Learn session, we will talk about specific new options to improve the visibility and accessibility of scholarly content in mobile environments, making the content more useable and more used in the discovery parts of the workflow.

 

About Our Lunch & Learn with NFAIS Session Presenter:

John Sack is one of the founders of HighWire Press and focuses on market assessment, client relations, technology innovation, and the kind of thought leadership and industry-forward thinking that has defined HighWire's mission since 1995: understanding where the technology and publishing industries are going, and how we all get there best.

 

When: Tuesday, April 25, 2017 12-12:45AM EDT

Register